In this article written by Vicki Powers she explains a new online ordering system that many restaurants are now implementing. The purpose of this new online ordering system is to allow customers to place orders within one day of when they want it. This online system helps the restaurants during peak hour times. Charlie's Bar-B-Que located in Texas is now using this online ordering system and it has enabled them to cater to more customers during their busy lunch time. Before the use of this system they were not able to provide the level of service that they try to achieve because they just had too many calls coming in for to go orders. Now instead of rushing customers or putting them on hold they are able to refer them to their website to place an order. Another benefit according to Timmy Yan who owns a full service restaurant in San Francisco is that online ordering is cheaper then paying for a second phone line and an employee to handle it. It is also very important to pick the right online system which corresponds to the target market of your restaurant. For Demerius the owner of Charlie's Bar-B-Que, simplicity was the most important concept that he was looking for when he was picking a system. He wanted the use of this system to be very convenient and easy for his customers. The system also encourages more up selling and more options for the customer that an employee handling the phones would not be able to do. Online ordering is becoming very popular and is very beneficial for restaurants because of its affordability and effectiveness.
I think this new idea is great for restaurants. I have experienced this new type of ordering and it is extremely easy and convenient for the customer. One of the biggest benefits of this ordering system is that it decreases the chance of the order not being correct. When there is a person who is taking the order over the phone there is a much greater chance of the order getting messed up then if the order is done over the system. One of the great features which they talked about in the article was that the customer will get a confirmation call of their order within fifteen minutes of the order being taken. I believe that this ordering system will become very popular with business people because of the high demand during lunch periods. Instead of a business person having to wait on a line when they go out for their lunch, they can pre-order their meal the day before and it will be ready for them the exact time that they wanted it to be. I believe that this system will also help out the kitchen because instead of getting a bunch of different orders at the same time they will be able to already know what orders need to be done at which times. This new online ordering system has many benefits for the restaurants and the consumer. Since it is affordable and it has proven to be effective I do not see why every restaurant would not consider implementing it into their business.
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For guests to be able to place an order the day before pickup is a great idea. It helps take away stress from the employees and helps provide efficient service to the guests. Especially during busy periods of the day, tolerance levels for slow service can be quite low. This system is a great solution for customers with very little patience or time. This system also allows for customers to have a more personalized experience when placing orders and reduces the chances for errors.
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